Bloomberg posted an analysis of app spending for 2023, revealing an 11% rise in revenue. Demand for video platforms drove the increase, while games were down 2% on a yearly basis. The data reveals TikTok surpassed $10 billion in in-app spending, making it the first app to reach this threshold. The milestone was achieved through a system, allowing users to tip their favorite creators and live streamers. Market researchers said the ByteDance-owned social media “unlocked the secret to monetization on mobile”. Spending in apps, rather than games, grew in 2023, as users paid more for...
January 11, 2024 at 09:05AMvia GSMArena.com - Latest articles https://ift.tt/iHntxvs
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